Kāpiti Coast District Council

The Kāpiti Coast District Council required a strong visual communication tool to deliver a strategic message to the Food & Beverage sector within the region. With an extensive strategy for economic development in place, it was vital to have a visually engaging asset that could be provided to the sector to help provide the narrative in a simple form. 

Tasked with conceptualising the deliverable, we developed an A5 sleeve that encased a large format one pager poster to provide a visual snapshot of the key information. This was accompanied by an A5 booklet with further information for those who wanted to dive into the details. Using the existing brand colours, we pushed the unique look and feel using a heavy illustration style to bring interest throughout. A map of the region was created with personality designed into each town to create familiarity and some fun. The result was a visually bold printed piece that had an incredibly positive response both within the council and the Food & Beverage sector to deliver the message, and drive interest for the future initiatives.

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