NZ Proud is a Property Improvements company in the lower North Island providing renovation, extension and design services.
They approached us to help drive the brand into a new chapter as they prepared to go National. They needed a new website, and a fresh way of representing the brand both visually and verbally. Their existing brand consisted of just a logo, font, and 3 brand colours. Never before had it been extended to represent the company in a recognisable and powerful form across multiple brand assets.
Although the property improvements space is niche, there is also strong competition throughout the country from handyman type builders, through to competing franchises.
NZ Proud had a clear opportunity to rise above these competitors, being multi award-winning, and qualified Master Builders. The brand we developed needed to represent their expertise and strive for superior home finishes. Brand language and tone of voice would support this positioning, accompanied by a slicker design aesthetic and photography to tell the story.
Bringing the brand together, the website provided a strong platform to represent the brand in a modern fresh approach. Language was used to tell a strong story, and photography we produced provided a high-end feel.
NZ Proud’s relaunch has been incredibly successful. From their original website acquiring a variety of business leads due to unclarity of their offering or unrealistic budgets, the new website now generates tailored and qualified leads with larger projects and budgets in multiple business regions.
Ongoing, we support NZ Proud across all brand, content, marketing and campaign requirements.
Brand Strategy
Website Design & Build
Photography
Copywriting
